The leading powersports gear importer and distributor in Northern Europe Duell is a Finnish group with subsidiaries in six European countries. We are the leading powersports aftermarket distributor in the Nordics with a rapidly growing presence in the Europe. Duell’s portfolio covers motorcycle, ATV, snowmobile, bicycle, and marine products, including technical and spare parts as well as personal equipment.
Our history goes way back to 1983 when the parent company was established in Finland. 5th of March brothers Tom and Stefan Nylund founded Bike Center motorcycle shop in Mustasaari, Finland as a Yamaha and Suzuki dealer. Year later they Bike Center started to distribute snowmobile parts and accessories as well and few years later Bike Center moved to bigger facilities in Mustasaari.